Football Simulation & Gaming Brand
FOOTBALL REWRITTEN
Brand Identity & Digital System
The Challenge
Football Rewritten is an alternative simulation experience that challenges standard management games. The project needed an uncompromising, high-energy visual system that felt less like a data spreadsheet and more aligned with competitive esports culture.
The Execution
Drawing inspiration from digital sports interfaces, youth street culture, and brutalist geometric layout systems, the identity redefines how simulation gaming connects with a modern, high-engagement generation.
The technical research was rooted in speed, impact, and aggressive angular motion. The goal was to engineer an icon that embodies forward movement and velocity across all digital and environmental touchpoints.
Through precise straight edges and dynamic diagonal cuts, the emblem forms a stylized 'FR' monogram. Hidden within the negative space sits a stylized number 2, symbolizing the premise of the game: to rewrite history is to write a second time.
An electric, saturated purple is paired with a sharp tactical yellow, backed by deep pitch blacks to maximize optical contrast on monitors. The typographic strategy pairs Lowball Neue for aggressive display titles with Montserrat for clean UI data screens.
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